Branding Tips for your Business
5 Ways to Improve Customer Retention for Your Business
Building a loyal customer base is extremely important. Did you know that acquiring a new customer is 5x more expensive than retaining a current customer? The million dollar question is how to get customers to come back after that initial purchase. 1. Keep in Contact With Your Customers Use email marketing to stay in contact […]
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Networking With Promotional Products
Mutually beneficial relationships are vital to any new business. Remember, every new person you meet is a potential customer or business partner, so make sure to make a lasting first impression with professional promotional products. Business Cards Business cards are still one of the best ways to connect with a business partner, client, or potential […]
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5 Ways to Get More New Customers
As a small business, getting new customers is vital to the success of your business. The most common questions that we get is “How do I get more customers”? We suggest creating a cohesive online and offline presence. Online marketing can be more cost effective through the use of free tools such as Twitter, Facebook, […]
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4 Emotions all Entrepreneurs Feel, and Why Acknowledging Them Will Help Grow Your Business
Launching a startup will toss your emotions around like a roller coaster, with mountain top highs and devastating losses. But pretending that your co-founders and other entrepreneurs aren’t dealing with the same emotions will perpetuate an unhealthy myth — — further isolating you, draining your confidence in your own abilities. After years spent growing business after business, […]
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Branding Your Business: Traditional Ways to Utilize Your Logo
Putting the effort into branding your business is essential to creating revenue and hype around your products or services. Don’t be intimidated by those global corporations who spend millions of dollars on their branding campaigns. Companies such as Nike, Verizon, and Amazon each came from humble beginnings with no branding strategy either. For small business […]
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How to Use a Logo on Your Website [Infographic]
It’s easier (and more important) than ever for small businesses to create websites. Customers are much more likely to find your business if you have a professional website. 97% of consumers search online for products and services*, so without an online presence you are missing out on a huge amount of business. While you may […]
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The Benefits of Branded Office Supplies
Small companies often wonder about the ways they can promote their brand on a small budget. There are so many options out there, from television and online advertising to corporate event sponsorship; however, many of these ideas are expensive and do not target the right individuals. A great marketing tool is the distribution of branded […]
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Shapes in Logo Design [Infographic]
When creating a logo for your business, there is a lot you need to consider. As mentioned in “How to Choose Your Logo Colors“, you need to be thinking strategically when creating your logo instead of just picking out what you think looks best. Using an online logo maker is a fun and easy way to […]
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8 Entrepreneur Technology Hacks
Save time and produce more with these business tools. Entrepreneurs have little time to get a lot done. Fortunately for those of us in the modern age, there are apps to help with improving our productivity. After launching several successful businesses, here are the tools I can’t live without. Most of them have a […]
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Word of Mouth Marketing for Small Businesses [Infographic]
Marketing a small business can be very challenging. Many small business owners and their employees have to dedicate all of their time to running the business, and there is little focus on bringing in new customers. Gaining new customers can often times be more difficult and more expensive than retaining current ones, so with a […]
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