Choosing The Right Color Scheme for Your Logo

Colors are perhaps the most important part of a logo. Everyone reacts differently and has different emotions towards different colors. Some scientists believe that a color triggers the same emotions in all people, while others say that past experiences and memories affect how one reacts to a certain color. You can read for days about […]

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What To Look For in a Font

Similar to color choice, font choice is important for many different reasons. The reasoning behind different font choices is more tangible, however. Understanding Different Font Styles Details Of Classic Style Fonts Serif fonts, like Times New Roman and Baskerville, have slight projections on the corners of the letters that look like the letter was finished […]

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3 Things a Logo Needs to Do

Business logos are an essential part of any company’s brand message. They are the first thing customers recognize when looking for a product or service both online and offline. A poorly designed logo can end up doing more harm than good, eventually resulting in the closing of a business at worst, and unnecessary overspending on […]

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