3 Ways to Use T-Shirts to Build Your Brand
Try to remember your last trip to a mall or other big, public space. As humans, it’s in our nature to notice others — what they are wearing, saying, and what they look like. We’re willing to bet that there…
Category Brand Building
How to Know When You’re Ready to Rebrand Your Small Business
When you first start a small business, branding is often an ideal vision of the image you want to project. You pour your time, effort, and budget into crafting the right tone and personality. But the bigger your business grows,…
7 Clever Ideas for Promoting Your Small Business with Pen Marketing
Pen advertisements help promote small businesses–it happens all the time. You’re in the car or a store and you have to write something down. You find that old envelope you’ve been carrying around, but now you need something to write…
5 Brilliant Examples of Word-of-Mouth Marketing
Happy, engaged customers are the most effective tool for marketing your business. People get excited when they hear about great products from friends and family. Roughly 82 percent of Americans turn to their personal network for product recommendations, according to…
How to Pitch Your Small Business and Get the Success You Deserve
Telling others all the good things about your small business should be easy, right? No one understands what your brand has to offer better than you do. You put in the hard work to build something special, and you’re proud…
The Periodic Table of Branding Elements [Infographic]
Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to…
How to Add a Logo to Your Email Signature
Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more…
Logo Color Psychology: A Complete Guide to Choosing Brand Colors
Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80…
Storytelling for Business: 5 Tips to Connect with Customers
Hard selling is exhausting — not only for you, but also for your business. Yes, it’s possible to make a sale by force-feeding people ideas about your product. Get this amazing, top-of-the-line doodad today, and life will be so easy!…
9 Avant-Garde Color Trends to Expect in 2018 [Infographic]
Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples.…
