A logo is an essential aspect of your business’ identity. It’s the first impression customers have of your business. As such, it’s important to carve out a budget for a business logo so that your business comes off as professional…
Logo designers are professional graphic designers who create unique and custom brand imagery for the individual or company who hired them. Logo designers can either be freelancers, full-time employees at a design firm or advertising agency, or work under a…
January 2019 seems to be a major rebranding month for notable companies. The task management system powerhouse Slack recently revealed a new logo design, and Kate Spade New York also made their iconic spade-shaped logo more versatile. The latest new…
The majority of shoppers will make purchasing decisions based on the brand name or logo on an item. Companies spend billions of dollars protecting and marketing their genuine brand image to ensure customers know that they are getting the real…
As business owners, we all have this vision of making our own company logo from scratch using Adobe Indesign. In reality, what we end up with is a logo design that looks as if it was created in Microsoft Paint…
We’re on our way to closing out the next decade and a lot has changed in the logo design world over the past 9 years. We’ve seen some not-so-great logo design trends come and go, while others seem to be…
Before you know it, the 65 million U.S. teens and young adults who make up Generation Z will have the biggest voice in consumer culture. Are you ready to bring your small business brand to this emerging audience? Post-millennials —…
Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is…
Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones…
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier…