When you’re trying to craft great copy for your business website, remember one thing. All relationships begin with words. “Hello.” “Good morning.” “What’s your name?” “What do you do?” “How can I help you?” Words have the power to create…
As a business owner, you started with a great business idea. You worked hard to launch your business. And you even picked a clever business name to support your memorable brand. After investing countless hours, months, or even years into…
How do you put an invisible business on the map? That’s the hurdle every business owner faces after creating a website. A website doesn’t have much value or presence until it attracts visitors. You can design a beautiful site and…
New to online marketing? All it takes is a shrinking budget to make you wonder if there’s a fast, efficient way to get website traffic. Marketing is always a gamble, but some strategies offer a higher rate of results. Pay-per-click…
If you haven’t noticed, Thanksgiving is a holiday of stark opposites. It’s one of the most sentimental times of the year … and the start of a mad buying frenzy. It’s about slowing down to spend time with friends and…
Are you curious about the benefits of Facebook advertising? Wondering if a social media platform is the right place to invest your marketing budget? Consider one simple fact. In 2017, Facebook’s monthly traffic grew to 2 billion active users. It’s…
As a small business owner, you already know splitting your focus in too many ways is a recipe for failure. Although wearing a lot of hats is part of the job, tackling one problem at a time is the best…
Digital marketing. Internet marketing. Content marketing. SEO marketing. Figuring out what all these marketing terms mean and how they fit together is baffling. And once you untangle the definitions, you have to decide which marketing methods align with your business…
Ah, blogging. It’s something that the vast majority of modern businesses consider not only effective, but integral to their marketing strategy—especially B2B companies. Contrary to what many managers and CEOs may believe, however, the process is a combination of both…
It’s been a long time coming, but you’re finally ready to launch the business you’ve been dreaming about for years! Your plans are set, you chose the perfect company name, and you’re itching to start promoting your brand. But, wait.…
