Branding Tips for your Business
How to Brand Your Business (Without Breaking the Bank)
Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel to your sales pitch. Branding is the sum of everything you do and the experience […]
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A How-to Guide for Creating Inspiring Music Logos
Marketing and branding in the music industry are constantly changing. Thanks to digital music, the way the industry connects with listeners has had to evolve. Inc. points out that social media is the new game changer. In fact, do you recall that Justin Bieber got his big break from YouTube videos? Video marketing, in particular, […]
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Beauty & Salon Logos: 5 Flawless Design Trends to Use [Infographic]
The beauty industry’s value is expected to grow steadily — up to $90 billion by 2020. And opportunities are expected to increase. If you plan to open up your own salon or develop your own product line, remember to think about your business brand. One element you’ll need is a unique logo design. To help […]
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How to Respond to Negative Yelp Reviews (Without Being a Jerk)
According to Moz, 67 percent of consumers are influenced by online reviews. Another study from Dimensional Research claims that 86 percent of consumers base their decision NOT to buy as a result of bad reviews. And there’s a lot more research out there. The point being, there’s no shortage of evidence that online reviews impact buying […]
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How to Make a Website from Scratch: What You Need to Know
Whether you’ve just started a new business venture or have been in operation for several years, you need a website. Those who aren’t particularly tech-savvy may think that building a website from scratch requires an extensive knowledge of coding. But the fact is, just about anyone can build a website thanks to the many tools […]
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Networking Tips & Conversation Starters for Introverts
To succeed in business, it’s sometimes necessary to put yourself out there and meet new people. For introverts, connecting with strangers can be intimidating. Possibly downright exhausting. Many assume introverts don’t like networking because they are shy, but that really isn’t the case. The truth about introverts While shyness can play a role, all introverts […]
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6 Fundamental Marketing Channels to Grow Your Business
Take a look at any business that’s had a lot of success, and you’ll notice that they all place a great deal of focus on one specific thing—marketing. A company may have crafted one of the finest products or services available today, but if no one knows about it, the likelihood of it taking off […]
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8 Simple Tips For Promoting Your Business at a Local Event
The question on every small business owner’s mind is how to gain more exposure. No matter the size of your marketing budget, it takes a lot of time, effort, and creativity to get new customers. Fortunately, you can piggyback on big events to build momentum. Your community is the best source of local marketing ideas […]
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Boosting Our Brand: How & Why We Updated Our Logo Design
Maintaining a business brand is like maintaining your own personal style. You present yourself in a way that’s consistent with your style, whether that’s through clothes, colors, or a haircut. As trends come and go, you buy new clothes and test new haircuts. So it makes sense that a business brand needs some occasional updates, […]
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How to Name Your Business: 4 Foolproof Tips to Follow
Naming your business shouldn’t be a side project you handle between “real work.” A name is the first thing people learn about your company, and it tells everyone what you stand for. It also informs your branding, marketing, and product choices. So, picking the right name will simplify many of your business decisions down the […]
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