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Designing cleaning logos that sparkle
Whether your company provides commercial cleaning, deep cleaning, carpet cleaning, janitorial services, maid service or general maintenance, quality cleaning logos provide two main benefits: they clearly distinguish you from competitors while further positioning your company as established, professional and reliable.
Though many companies have long been reliant upon client referrals, word-of-mouth simply isn’t enough to sustain a cleaning service anymore. So many janitorial and maid services have turned to crafting a professional image that encompasses not only the specifics of their offerings but, more importantly, the needs of their client base. And the cornerstone of this effort is a well-designed cleaning logo.
But there’s a little more to the process than simply picking graphics at random and placing your company name over the top. In particular, you have to stop and consider your customer.
How to create a unique cleaning logo in five easy steps…
Before doing anything, think about your average client. Among the greatest trends in the cleaning service industry is the pressure to continuously keep costs down and maintain high levels of service. This trend has fostered a desire among corporate buyers to want more for less. In addition, the industry as a whole is now heading toward cleaning for health, not just appearance, resulting in a focus on “green” cleaning products for customers who increasingly demand environmentally-responsible solutions.
Though you may be changing certain aspects of your service to accommodate modern demands, some will inevitably stay the same. But the important question is: do your customers know exactly what it is you provide?
When crafting cleaning logos, make sure your message is clear and the imagery memorable by following these five steps:
1. Meet expectations
Every industry has its symbols. For the cleaning business, clients expect to see graphical images like a mop and bucket, rags, brooms, a vacuum cleaner, spray bottle, bubbles or even a maid’s uniform. In addition, cheery, sparkling accents add an uplifting image to your company persona.
2. Stake out the competition
Browse the web as well as your local newspaper, magazines, flyers, Val-Pak coupons, and the advertising pamphlets often provided for free in grocery stores. Doing so will give you an idea of what your main competition is using… and how you can improve through differentiated design elements.
3. Keep it clean
The obvious pun aside, cleaning logos are best when all elements are kept as minimalistic as possible. This not only makes your logo easier for people to remember, it also makes it jump out more effectively when displayed on benches, buses, vehicles and other marketing tools, requiring less time for the mind to process when compared to complex designs.
4. Limit the number of colors
Used in a variety of materials, your logo should look as good in black and white as it does in color. And in terms of color, keep in mind that, in addition to the obvious tones of green associated with environmentally-friendly services, cleaning logos often include a variety of blues, pinks, white and other colors associated with “freshness.” In the same way, it’s probably best to stay away from yellow, brown, gray and other dark or “dirty” colors.
5. Be mindful of placement
You can take your logo and put it almost anywhere: stationary, invoices, envelopes, websites and a range of other office-related materials. But unlike other businesses, many cleaning companies also create custom t-shirts and sometimes even full uniforms for staff to wear while on a jobsite. So it’s important to select elements that not only look good on paper but also add a sense of team-oriented personality, further promoting your business when your logo is emblazoned across the backs of your employees.