Ask yourself these questions before you create your logo

Creating a logo can be a tough task as a new business. A logo should incorporate everything your business is and aspires to be - and, honestly, you may not know all the answers when you are first starting out. When you're creating your own logo, it's important to have a rough idea of what you're looking for though. Browsing our selection might give you inspiration, but you should take the time to ask yourself some critical questions before you begin.

What is the name of your business? Will you have a tagline?

The name of your business is the most important part of your logo. Whether you choose from one of our generic logos or industry specific logos with an icon, displaying the name of your business in the best way possible is the point of creating a logo for your small business. In order for potential customers to associate the imagery with your brand, your name needs to be the main focus and driving factor when deciding on a logo.

Who is your target market?

When you create your logo, remember that it should appeal to your potential customers. For example, if you are trying to appeal to a diverse target market, pick a more generic or classic logo that isn’t specific to any industry or field. If you want to draw in a more targeted crowd for a specific product or service, make sure your logo instantly represents what you offer. If your business is more general, like a financial management firm, choose a logo that evokes trustworthiness and professionalism. On the other hand, if you have a hair salon, select an eye catching logo with bright colors or use a commonly used symbol in your field.

What logos work best for your industry?

Look at your competitors’ logos as a way to gain insight into your target market and what type of design will appeal to them. Pay attention to trends in colors, shapes, and layouts in order to see what works. Use that insight to create a logo that pulls some design ideas from trends that are known to be successful, but is still unique and stands out among the competition.

What kind of layout do you want?

Browse through our 1000+ templates to determine which type of layout you want for your logo. You can choose from a text-only logo, an icon logo that displays your product or service, or a combination of the two. Depending on the type of logo you choose, you will have varying layout options. It’s important to think through where you’ll be using your logo. If you will be using your logo on promotional products, uniforms, and your website, it’s best practice to purchase both a vertical and horizontal version of your logo.