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Dominate the turf with professional landscaping logos

According to industry associations, there are more than 22 million households in the United States that regularly employ professional landscape and lawn care services. This adds up to total revenue of nearly $15 billion annually. But to tap into this lucrative market, you’re going to need a professional image.

Equally important as a reliable truck or properly maintained equipment, a professional landscaping logo is the face of your business, enabling your brand image to speak to thousands of people at once through the web, on fliers, emblazoned on the side of your truck or the back of a t-shirt. Featuring a specialized combination of words and images, landscaping logos provide an almost unlimited potential for advertising as you or your crew travel around town servicing existing customers.

Put your landscaping logo to work by including three crucial components

As a landscaper, you're familiar with the power of an attractive design. But unlike a manicured yard, elaborate garden or expansive field, a landscaping logo has considerably less real estate with which to work – which means every element has to be in balance and on target. Therefore your goal is to transfer your creativity in landscape design into a singular branded image that clearly states what you do, how you do it, and who you do it for. Not sure where to start? Here are three tips for creating a landscaping logo that’s eye-catching, memorable and persuasive.

1. Define your niche.

The landscaping industry encompasses a wide range of services. Which of them do you specialize in? Do you cater to individual homeowners, apartments and condominiums, or high-end corporate grounds? Getting even more specific, what kind of work do you do: basic mowing, bed maintenance, hedge trimming or shrub art? These and any other specialties play into the unique benefits of your service – benefits that you can easily translate into words and images that effectively differentiate you from competitors.

2. Target your demographic.

Who is your ideal customer? Figure out exactly who will use your landscaping services most and then try to come up with a list of the concerns that might be important to them. This will further help define the scope of your landscaping logo as you can directly address those concerns and desires in the images you select. You can even create a tagline that speaks directly to the biggest selling point. If you’re having trouble coming up with ideas, ask friends and family for help. And if you’ve been in business for a while, solicit ideas from some of your longtime customers. In particular, ask them what it is about your service they like best and rely on the most.

3. Place emphasis on benefits.

Do you save your customers time, money, stress, physical exertion or all of the above? These are just a few examples of the common benefits associated with landscaping services. By listing your unique benefits, you’ll also be able to further position yourself against competitors by highlighting the aspects where you beat other providers. Words like “speedy,” “green,” “neat”, “friendly,” “meticulous,” “careful” and others go a long way toward making a lasting impression on a property owner who may be worried about how you’ll conduct yourself while on their grounds. Which brings us to the three magic words: “licensed,” “bonded” and “insured.” If you’re covered against accidents, whether to yourself or the grounds you’re working on, make sure to include mention of that in your landscaping logo.

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