Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones…
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are…
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier…
Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites…
The holiday season is here and whatever website you visit these days, they all seem to have figured out the holiday-themed design. They have beautiful images of snowflakes and wrapped packages; bright reds, golds, and greens peppered throughout their site,…
When building a website for your business, there are a few crucial areas you will need to focus your attention on when you’re doing the design work: the header, the body, and the footer. The header of your website is…
The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created…
One of the first places business owners will display their newly designed company logo is on their website — and why not? Websites are an essential piece of the marketing puzzle. Customers doing online research on a brand are likely to…
So you have your finished logo and you’re ready to promote it both online and offline. One of the best ways to promote your brand’s logo is on social media channels. Having a social media channel is one of…
Getting repeat business from new customers is beneficial to everyone involved. Customers are able to enjoy friendly, reliable service from a familiar business. You earn a reputation for pleasing your customers and steady profit that requires a much smaller investment…
