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Designing the right medical logo
Your logo: it’s a picture that tells a story. Your story. It’s emblematic of your services and brands you as a reputable professional the community can trust to provide the healthcare it needs.
A well designed medical logo is instantly recognizable, timeless, and evokes feelings of confidence. But, how do you choose the right medical logo design for you?
Start by defining your message (your brand)
Your logo has a lot to say about you. The colors, shapes, and fonts you choose all impact the message it delivers. As you’re designing your medical logo, consider what you want that message to be.
As a pediatrician, for example, you may want a logo that says, “this office is a a safe, friendly place where children come to get and stay well.” Or, as a cardiologist you might choose a logo design that says “this is the heart doctor with heart.” Or, your medical assistant logo could say, “I give medicine a human touch.”
Keep in mind that your logo can be designed to attract a specific demographic, too. A physical therapist’s office might choose an athletic design to represent their focus on sports-related injuries. Meanwhile, an OB/GYN might incorporate colors and symbols that appeal to the femininity of their patients.
If you’re having trouble defining your message talk to your staff, colleagues, patients, even friends and family. Ask them, “what comes to mind when you think of my services?”
Next choose your logo design
Certain symbols have been associated the medical profession for millennia. Medical logos that include a rod of Asclepius, Caduceus, or mortar and pestle are easily recognized by the general public. Abstract or modern designs, on the other hand, may be used to create a more individual identity.
Along with imagery, the fonts you incorporate into your medical logo can say as much about you as the words themselves. Curvy letters may impart a feeling of softness or playfulness, while straight lines can be seen as more stoic and professional.
Of course, the final element to consider is color. Color symbolizes many things and holds different meanings for different people, but there are some common associations:
Famous medical logo examples
It never hurts to take inspiration from those who have been successful before you. Below are some examples of well known medical logos.
The Red Cross
There are few medical logos as recognizable as the Red Cross. According to the International Committee of the Red Cross, this logo was designed back in 1863 to be “simple, identifiable from a distance, known to everyone, and identical for friend and foe.” Today the Red Cross is universally known as the symbol for humanitarian aid.
Blue Cross/Blue Shield
Originally two separate logos, the blue cross and blue shield designs have been in use since the 1930s. In a relatively compact space, the modern logo incorporates 5 distinct symbols: a cross, a man (styled after Leonardo da Vinci's Vitruvian man), a shield, and a rod of Asclepuis--all of which reinforce the association’s commitment to healthcare.
American Cancer Society
According to the American Cancer Society’s website, the sword in their logo represents the crusading spirit of the cancer control movement while the twin serpent caduceus emphasizes the medical and scientific nature of their work. The red, white and blue coloring is symbolic America.
Now it’s your turn. Get started designing your own medical logo using our free medical logo creator. In minutes you’ll have a professional logo that defines and identifies your healthcare organization no matter what your specialty: